Reaching Beyond the Usual: Inclusive Approaches to Recruitment and Retention

Details

As part of our three-part webinar series Reaching Beyond the Usual: Inclusive Approaches to Recruitment and Retention, we’re delighted to invite you to a live, interactive online session on practical tools to plan and deliver inclusive health research.

Title: How well do you really know your target population?

Speaker

Cherish Boxall, founder of Engage Intelligently, draws on behavioural science and 14 years of experience setting up and delivering clinical trials and securing competitive research funding, including two NIHR fellowships. She specialises in turning evidence on inclusion and participant behaviour into practical strategies that work. Expect real-world examples, actionable tools, and time throughout the session for your questions.

What to expect
In health research, understanding your target population is critical. This online training session will show you how to:

• Understand the concept of intersectionality
• Recognise how multiple characteristics intersect to create unique experiences and potential barriers for research participants
• Apply segmentation principles to define and reach key population groups
• Identify various segmentation variables relevant to research (e.g., demographic, geographic, psychographic, behavioural)
• Translate these insights into practical recruitment and retention strategies.

Who is this for
Research and staff affiliated with Barts, Birmingham, Cambridge, Moorfields, Oxford, and Oxford Health Biomedical Research Centres who want to strengthen inclusive recruitment and retention.